FORT WORTH, Texas
April 18, 2013
/PRNewswire/ -- RadioShack Corporation (NYSE: RSH) today announced that it has named two new leaders to its senior management team.
has been named senior vice president and chief marketing officer, and
has been named senior vice president – store concepts.
Ms. Warren's responsibilities will include leading all aspects of RadioShack's marketing: brand strategy, advertising, corporate communications, social media, and online customer experience. She joins the company with extensive experience developing strategy and building top-tier brands in the retail and mobile categories, including: Samsung, Walmart, Sam's Club, Marshalls, TJ Maxx, Zales, World Market, Land Rover, Charles Schwab, Kinko's, Dell, Chili's, and Hallmark. Her experience includes leadership roles with agencies Razorfish, GSD&M and T-3.
"We are delighted to welcome Jennifer to the RadioShack team," said
, chief executive officer. "She joins us at an exciting and critical time in RadioShack's history, as we set the stage for our stores' and the brand's evolution and growth. Jennifer has a proven track record of transforming brands from the inside out, by aligning with its purpose to create a compelling, meaningful and fun experience for consumers. This fits exactly with what our near-term plans are for RadioShack."
Mr. DeFazio's responsibilities include the conceptualization, design, development and implementation of a new shopping experience for RadioShack consumers. He brings more than 36 years of retail experience to the company, including 30 years in store operations and merchandising. During the last six years, he led the transformation of store concepts for two retailers as both companies moved to become health and daily living destinations. During his tenure with Walgreens from 2011 to 2013, Mr. DeFazio established the Walgreens Well Experience store and all flagship stores for the company.