This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

If Apple Bought Twitter It Would Ruin It

Stocks in this article: AAPLP

NEW YORK ( TheStreet) -- For weeks, I have heard people suggest Apple (AAPL) should buy Twitter. Some even spew this fairy tale as more than a suggestion. It's presented as binary: Either Apple wants to buy Twitter and it does or Apple doesn't want to buy Twitter and allows it to stay independent.

As if Dick Costolo is some tool who has no say in the matter.

If it were possible, Twitter should buy Apple. Or, better yet, Apple should lure Costolo or Jack Dorsey over to replace Tim Cook as CEO.

Now, we're talking.

Because, if Apple ends up in control of Twitter it might just take one of the best Internet/technology companies in the world and run it into the ground. On the flip side, sooner rather than later, you will not think I'm nuts for suggesting Tim Cook's time has come. Apple needs a fresh, young or young-at-heart visionary in place, not a supply chain rocking MBA.

Consider Twitter Music.

Out today, it's something Apple probably doesn't want to pull off, but likely could not execute as well as Twitter if it tried.

iRadio will not only underwhelm -- at least relative to Twitter Music -- it will exist to serve Apple's interests as an excellent story from gigaom explained earlier this week. Back in the day that was all good. Apple serving Apple's interests. But, under Tim Cook, that act may no longer fly, particularly when you look at Apple's track record of subpar music listening, sharing and discovery platforms.

Not without early bugs (I'm not sure what that error message is about in the top left hand corner of my screen capture and the sharing function fails to work more often than not), Twitter Music is everything iRadio should be, but will not be.

It's Twitter scratching its own back as it scratches quite a few others. Spotify and especially the superior Rdio must be thrilled. This Twitter partnership will help both companies build scale. It will get Rdio's name out there so people can so how incredibly good it is.

If the music labels are smart, they'll embrace Twitter. Twitter says jump, the music industry says how high, Dick!? Twitter can change the game here, politely letting record companies and artists know that they need Twitter and hyper-scaled platforms such as Pandora (P) more than these the latter needs them.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,346.78 +151.36 0.88%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,624.3790 +58.2410 1.28%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs