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Pershing Integrates Redtail Technology To Simplify Client Onboarding For Advisors









JERSEY CITY, N.J., April 18, 2013 /PRNewswire/ -- Pershing LLC, a BNY Mellon company, today announced a significant  innovation in its industry-leading NetX360 platform through its relationship with Redtail Technology, a provider of web-based Client Relationship Management (CRM) solutions. Pershing's integration of Redtail's solution into NetX360 is designed to help advisors onboard clients more quickly, easily and efficiently.

The onboarding process is one of the first impressions clients have of the ease of an advisor's service experience and is critical to setting the tone for the ongoing relationship. The integration enables advisors to leverage prospect data they have in their Redtail CRM system by pre-populating account opening forms with a client's information through Pershing's new Client Onboarding solution. This significantly simplifies the account opening process by pre-populating the necessary forms. This not only simplifies the account opening process but also helps advisors increase their productivity by eliminating the re-keying of data and minimizing the risk of data entry errors.

"We are the first custodian to offer this CRM integration with Redtail, and note that Redtail is the first company to integrate its solution in this way via NetX360's open API." said Lucille Mayer, co-CIO of Pershing. "Effective client onboarding continues to be a major priority and concern of our clients. One of our key objectives is to simplify the process and help them increase their productivity so they can focus more time on helping their clients achieve their financial goals."

The benefits of the integration with Redtail are available to all Pershing's clients who have Redtail technology, including broker dealers and registered investment advisors. Pershing currently has 140 clients using Redtail Technology for other software requirements. Three of these are now enjoying the benefits of a simplified client onboarding process after having synchronized their CRM system with their NetX360 platform.

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