This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Humor Hits Close To Home In® "Find It First" Online Ad Campaign

SAN JOSE, Calif., April 18, 2013 /PRNewswire/ --®, the leader in online real estate operated by Move, Inc. (NASDAQ: MOVE), announced the launch of the second installment of its " Find it First" advertising campaign. For the latest stage in the marketing and advertising initiative,® partnered with award-winning advertising agency Pereira & O'Dell. Together, the companies conceived video ads depicting humorous scenarios of what happens when a consumer has their heart set on a property, only to realize that multiple buyers have discovered the same dream home.® first launched "Find it First" in March with a comprehensive corporate rebranding that included a new website design, logo and the tagline "Where Home Happens." The new videos underscore the importance of timely and accurate data in the home buying process. With national inventory at record lows and home prices on the rise, the housing sector is shifting in favor of sellers. In light of these conditions, it's more important than ever for buyers to have a leg up in the home search.

"Buyers' competitive edge lies in the accuracy, comprehensiveness and timeliness of listing data," said Barbara O'Connor, executive vice president of marketing at Move, Inc. "The foundation of 'Find it First' is that your perfect home is also someone else's, especially in this tight housing market.  We decided to use humor in these videos to highlight a surreal example of how important it is to find your dream house first, using the accurate and timely data from our® desktop, tablet and mobile platforms, together with the expertise of a local REALTOR."

Online video ads for "Find it First" launched this week and will run through June on platforms such as Yahoo!, Yelp and Curbed, as well as national newspaper sites. The ads can be viewed at

"Our aim with the new videos was to use humor to tell the story of just how competitive finding your perfect home can be," said Dave Arnold, executive creative director at Pereira & O'Dell New York. "The home buying process is emotionally charged. By injecting a little bit of the absurd, we were able to play on the competitiveness of the market in a fun and entertaining way that we think will really resonate with consumers."® receives listings directly from more than 800 Multiple Listing Services (MLSs), more than any other real estate website. Through these connections,® provides the most accurate and comprehensive data in the industry, enabling consumers to search 98 percent of all for-sale properties listed in the U.S.


1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs