April 18, 2013
Leading Scotch Whisky Brand LABEL 5, is launching on the 18
of April an amazing campaign: The WorldmiXperience. Broadcasted on Facebook, the WorldmiXperience features 5 fans of LABEL 5 in
, taking up an incredible mission…
To view the Multimedia News Release, please click:
The 5 lucky participants (2 Australians, 1 Lebanese and 2 Belgians) are the winners of the #CATCHTHE5 contest - an Instagram contest asking to take photos of 5. They will spend 5 days in
and live 5 unforgettable experiences. Their mission? Spread the spirit of LABEL 5. To achieve it, they will have to take up 5 challenges.
All challenges are based on the brand's DNA - convivial, open-minded, modern - and are built on the legendary number of the brand. Here are the 5 missions: Get a maximum of High 5 at Times Square, create a flashmob in the form of 5 with the help of street dancers, learn how to make the signature cocktail "5 Senses" in 25 seconds, make a graffiti representing a 5 at 5Pointz the graffiti
, and walk down the 5
avenue wearing a modern and interactive t-shirt.
The WorldmiXperience is a great opportunity for LABEL 5 to reinforce the brand original content and to celebrate the World Mix spirit. Through watching the WorldmiXperience on Facebook our fans are invited to explore and discover the essence of LABEL 5 and to try to win great prizes with games related to different missions.
During the show, the LABEL 5 Facebook page will be regularly updated with photos, interviews and videos from the different missions.
Check out the WorldmiXperience on our Facebook page
. While watching the WorldmiXperience, remember to enjoy LABEL 5 responsibly.
ABOUT LABEL 5