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There's No Good Reason to Own Apple Stock

When you're dealing with dollars that matter to you and your future -- as an investor, a human, a spouse, a parent -- look for some level of certainty. That doesn't mean you take no risks. That doesn't even mean you don't own some collection of volatile and/or speculative stocks. But put some certainty in your core.

Not only should you limit your AAPL exposure; there's really no longer good reason to own any in the first place.

For more than the last year, I have touted the virtues -- and relative outperformance -- of media stocks, particularly big media companies. To a name, they undressed AAPL, which underscores two of my core themes:
  • Are you in AAPL for the right reasons? Or are you trying to prove a point to yourself or somebody else?
  • Look for a broad narrative of certainty and invest in stocks that are out front in telling that story.

    There's not a more certain space than big media. I get into the reasons why in the above-linked articles. But, in the shell of a nut, these are the guys that own and control the most premium media in the world. Intact narratives. Clear futures. Great balance sheets and capital structures, including, in many cases, dividends/buybacks. But not without the potential -- really the likelihood -- for massive growth.

    Yet many investors are still busy messing with Apple? It's a fun stock and company to follow, but a suspect investment choice. It's been that way for a while and will likely stay that way for the foreseeable future.

    -- Written by Rocco Pendola in Santa Monica, Calif.
    Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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