NEW YORK ( TheStreet) -- I always thought investing was about making money, not proving a point.When we discuss the notion of emotion in investing, it's about more than cheerleading for a stock or averaging down on a dip in a misguided attempt to save a position. It's as much about losing sight of the reason why you invest in the first place.
Here's where I stood on AAPL back then: Two out of three ain't bad, Meatloaf.
Horrible stock for long-term investors to hold. Check. Too much anxiety surrounding the stock. Check. Give Apple some breathing room for CEO Cook to gain footing. That's where I have since shifted opinion.I hold out hope that Tim Cook can deliver results with true innovation sometime before the end of the year, however, I fully realize it's a fairy tale to think it will go down that way. As Springsteen riffs, There ain't no storybook story/There ain't no never-ending song. Chances are Tim Cook cannot duplicate Steve Jobs' success. That much has become clear, albeit sadly.
We'll be talking about Tim Cook losing his job as Apple CEO before we're wowing over a new piece of hardware that rivals iPod, iPhone or iPad. I might be wrong. I might be right. Opinions range and rage all over the place . . . wildly. This is the embodiment of an uncertain, emotion- and psychology-driven battleground stock. Why mess with it? If making money as an investor to pay for things such as retirement, your kid's college, a house, a car, a vacation, whatever is your goal, you're almost irresponsible to invest any significant amount of money in AAPL right now.