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April 17, 2013 /PRNewswire/ -- In what will become a frenzied digital search by 1D fans, One Direction and Sony Pictures will unveil the official movie poster this week for their upcoming 3D film,
ONE DIRECTION: THIS IS US. The poster, which includes an amazing array of fan-submitted photos from around the world, will launch on
Thursday, April 18 at
7pm ET /
4pm PT, in the U.S. with Yahoo! Movies, AOL Moviefone, and MSN Movies, in the UK with The Sun, and on local sites across international markets.
Paying tribute to those that helped catapult the band to success, the poster's backdrop is a mosaic made up of thousands of
LITTLE THINGS – the fans themselves. Hundreds of thousands of people have been flooding the official site and submitting photos since February in the hopes that their snapshot will be featured in the movie poster.
The tribute poster also "comes to life" when fans use their smart phones to scan the Zapcode on the poster unlocking an augmented reality experience and exclusive video content of the band. The Zappar app is free and available for download in the App Store or Google Play.
A digital version of the poster, which will include even more fan photos within the mosaic, will launch online in early May at
www.1DThisIsUs-movie.com. Participants will be able to locate and share their photo across multiple social networks.
The movie is directed by acclaimed documentary filmmaker
Morgan Spurlock (
Super Size Me), and will hit theaters in the UK on
August 29th and in the U.S. on
Friday, August 30th.
One Direction – Niall Horan,
Harry Styles and
Louis Tomlinson – were discovered by
Simon Cowell on the U.K.'s "The X Factor" in 2010. The band quickly gained a following to become one of the competition's all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In
March 2012, One Direction's debut album, "Up All Night," made U.S. history, as it was the first time a U.K. group's debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 29 million records worldwide. In
November 2012, One Direction released their sophomore album, "Take Me Home," which includes the No. 1 single, "Live While We're Young," and are currently on a sold-out world tour.
Morgan Spurlock, and
Ben Winston are producing the film. Executive Producers are
Jeremy Chilnick, and
Follow @1DThisIsUs on Twitter for exclusive updates about the movie. The official movie account on Twitter will announce news using the hashtag #1DThisIsUs.