This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Digital Skeptic: Shirley Jones is No Fan of Apple (or Any Technology)

When I mentioned that Betty White had more than 225,000 some-odd Facebook likes and is considered a social media star, which reportedly led to a hilarious Saturday Night Live episode and Snickers ads, she dismissed it all.

"Betty is 91. I'm 79. I'm too young for all that," she said. "I am touring with The Music Man with my son Patrick in 2014. TV is not the business it used to be. When it's live, it's better."

I asked her about which mobile devices she preferred, or what's better -- an iPhone or a Google (GOOG) Android -- and she responded they all pretty much do the same thing. Which is true. We talked about the Amazon (AMZN - Get Report) Kindle or other e-readers, which did not impress her either.

"They are nice enough, I suppose," she said. "But I read real books. At night in a real bed."

She said that the horror stories she likes are better in book form than they are on screens. "I have all the Stephen King books. That's my idea of a nice night out."

The Jones IPO?
The more she and I talked, the louder we got, the more other journalists wandered over. Among them, a young two-person video crew from the International Business Times, a global Web outlet with offices in New York. Nicholas Deel, the technical editor there, and I got talking about valuation.

That was when he broached the elephant in the room: Namely, what would be a better investment over time? The brand value of a midlevel star such as Ms. Jones or any one of the gadgets in this room? Say, a Samsung Galaxy, BlackBerry or Dish TV (DISH)?

"You mean long term?" he said. "What would be a better bet?"

Deel looked me. Looked at Ms. Jones. Looked at the room full of electronics. And without missing a beat said, "Jones. For sure."

At which point, she smiled, finished her martini, got up and quietly disappeared behind the fake TV set she was sitting in front of. And suddenly, there we all were, back in an empty room full of electronics that over time will be worth nothing at all.

If only we could figure out how to take Shirley Jones public, we all could make some real money in this market.
This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AMZN $671.00 -0.05%
FB $118.08 0.55%
AAPL $94.30 -0.92%
GOOG $695.81 0.50%
TSLA $233.92 0.69%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs