April 17, 2013
/PRNewswire/ -- In celebration of Teacher Appreciation Week from
May 6-10, 2013
, Sylvan Learning and Rocky Mountain Chocolate Factory have joined forces on two initiatives that celebrate teachers and reward their efforts in meaningful ways.
Book Adventure Teacher Appreciation Reading Contest –
For the past decade, Corporate and franchised Rocky Mountain Chocolate Factory stores have been donating free chocolate prizes to members of Sylvan Learning's BookAdventure.com, a free online program that motivates children in grades K-8 to develop a love of reading.
To celebrate Teacher Appreciation Week, Rocky Mountain Chocolate Factory will provide additional chocolate prizes for a special Book Adventure Teacher Appreciation Reading Contest that not only helps children enhance their reading skills, but also allows them to earn sweet treats for their favorite teachers. The contest runs until
Project Thank You
In a second new initiative, Sylvan and Rocky Mountain Chocolate Factory have created
Project Thank You
, a joint, three-week online initiative aimed at raising funds for teachers nationwide through DonorsChoose.org, a website where teachers from across the country solicit donations to pay for classroom projects.
For each of the three weeks leading up to Teacher Appreciation Week—May 6 to May 10—Sylvan and Rocky Mountain Chocolate Factory will create and promote a DonorsChoose.org "Giving Page" featuring one of three categories of classroom projects in need of funding—Art & Music, Math & Science, and Literacy & Language.
The companies' friends and followers will be able to vote for their favorite classroom projects in that week's category on the Sylvan Learning and Rocky Mountain Chocolate Factory corporate Facebook pages.
Each week the partners will donate funding to the five projects in that week's category that receive the most votes from fans. The companies will donate up to a combined goal amount of
to the winning classroom projects. Sylvan and Rocky Mountain Chocolate Factory will announce all the winners on
at the end of Teacher Appreciation Week.
Throughout the course of the initiative, Sylvan Learning and Rocky Mountain Chocolate Factory will also conduct an extensive nationwide social media and email campaign to support DonorsChoose.org and to promote their joint fundraising effort. Both companies will work to raise awareness of DonorsChoose.org and the fundraising campaign through all social media channels.