NEW YORK TheStreet -- The new FlexShares International Quality Dividend Defensive Index Fund (IQDE) hopes to bring something new to the burgeoning field of broad, international dividend exchange-traded funds.The word "quality" in the name of this ETF refers to a qualitative scoring method related to fundamental health of the constituent holdings. The word "defensive" in the name of the fund relates to the holdings, which have betas of 0.50-1.00. (Beta is commonly a measure of volatility, and the lower the beta the lower the volatility should be.)
Unfortunately for Northern Trust (NTRS), the parent of FlexShares, the fund seems very similar to broad, international, dividend-oriented ETFs already offered by other fund companies. Both the iShares DJ International Select Dividend ETF (IDV) and the WisdomTree DEFA Fund (DWM) have established themselves in this niche, raising $1.9 billion and $467 million in assets, respectively, and there are similar funds from other providers.
All three funds have similar sector weightings, with financials being the largest in all three. The U.K. features prominently in all three funds. Although Japan has a large weighting in IQDE and DWM, IDV has no Japanese exposure. Another overlap is the big four Australian banks, which have a 5.86% weighting in IQDE, 6.14% in DWM and 11.1% in IDV. It is likely that me-too funds will continue to list as more new fund companies or brand names enter the market. Like most fund companies, Northern Trust wants to offer a complete product offering that covers most, if not all, of the broad market segments.