This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
In the news release, Jose Cuervo Tradicional Mural Project Announces Grand Prize Winner, issued
17-Apr-2013 by Jose Cuervo Tradicional over PR Newswire, we are advised by the company that the name in the subheadline should read "Adriana Garcia" rather than "Adriana Gonzalez" as originally issued inadvertently. The complete, corrected release follows:
Jose Cuervo Tradicional Mural Project Announces Grand Prize Winner
Adriana Garcia and Centro Cultural Aztlan each receive $15,000 Grant from Leading Tequila Brand
April 17, 2013 /PRNewswire/ -- Chicana artist and
San Antonio resident,
Adriana Garcia, today was named the winner of the Jose Cuervo Tradicional Mural Project and its
$15,000 grant. Jose Cuervo Tradicional –
Mexico's No. 1 super-premium tequila with the same recipe used in Cuervo's original tequila in 1795 – will also award
$15,000 to Centro Cultural Aztlan, a local non-profit organization that promotes the arts and culture in
San Antonio, Texas.
"The Jose Cuervo Tradicional Mural Project uncovered some of the most talented Latino artists across the country," said
Ami-Lynn Bakshi, Vice President Marketing, Jose Cuervo. "Adriana's mural beautifully portrayed the importance of Latino culture and heritage, and how it influences the face of the new America, which was one of our main goals for the Jose Cuervo Tradicional Mural Project."
Garcia's original acrylic-paint-on-canvas mural, titled "Todo Tiene Su Efecto", "Everything has an Effect," used images of women to portray the Latino heritage. Each image reflects the important role that ancestry has as a foundation of traditions and how it contributes to contemporary culture. One of the underlying structures of the piece is a tree that symbolizes the history of human evolution and life's interconnectivity. To Garcia, individuals become closer to their ancestors by passing on their ancestral culture to build the next generation.