April 17, 2013
/PRNewswire/ -- Trane, a brand of
(NYSE: IR), is launching a national search for an unstoppable duo to serve as its Trane Endurance Team brand ambassadors throughout the 2013 Race Across America (RAAM) Powered by Trane. The world's longest nonstop ultra-endurance cycling race, RAAM is a competition in which cyclists race more than 3,000 miles from coast to coast over the course of several weeks.
Trane is sponsoring the 2013 race in celebration of its 100
anniversary as a brand of "unstoppably" reliable, comfortable and efficient heating, ventilation and air conditioning systems. The Trane Endurance Team members will represent the Trane residential business as they travel across the nation with athletes who will collectively ride the equivalent distance of circling the Earth 10 times.
Along the race route, the Trane Endurance Team will make personal connections with thousands of spectators and community members to bring Trane's unmatched reputation for reliability, comfort and efficiency to life. They will host informational booths, visit Trane dealerships, interact with consumers at community festivals and other events, and share their stories, photos and videos from the road via Facebook and Twitter, all while supporting the unstoppable athletes.
Nationwide casting call for auditions
Teams of two that are interested in becoming the 2013 Trane Endurance Team members are invited to submit their resumes, writing samples and a 90-second audition video explaining why they deserve this unique internship. Candidates must be college graduates or enrolled in an accredited college and have strong communications skills, social media and interpersonal skills. Videos will be evaluated based on creativity and poise. The internship will last for three weeks from
June 5, 2013
June 27, 2013
and will include brand, message and media coaching.
The selected brand ambassadors will receive a weekly salary, a per diem and invaluable job experience.