This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Thinking About Remodeling? You're Not Alone

NEW YORK ( TheStreet) -- The U.S. renovation market is on the rebound, according to a recent Houzz survey that found significantly more homeowners moving forward with renovation projects compared with this time last year.

Fifty-three percent of homeowners believe now is a good time to remodel, and the number of homeowners who will delay their projects because of the economy has dropped to 45% from 52% last year. Another piece of good news for the renovation market is that only 11% of respondents reported they would need to take out a line of credit to pay for their remodel. A majority of homeowners (62%) also said they'd be willing to cut back in other areas, such as vacations and other big-ticket purchases, rather than delay or decrease budgets for their home plans.

Increased confidence in housing
Confidence goes beyond renovation, with the Houzz survey finding that three-quarters of U.S. homeowners believe now is a good time to buy, particularly in the Midwestern and Western regions of the country.

Looking at individual markets, Boise, Idaho; Jacksonville and Tampa, Fla.; and Milwaukee have the highest confidence in the housing market, with 81% of homeowners agreeing now is a good time to buy. Jackson, Miss., homeowners had the lowest confidence level among all U.S. cities, though a majority (63%) still believe now is a good time to buy a home.

While improving the look and feel of a space was the key driver for recently completed projects again this year (83%), the number of homeowners who remodeled to increase their home value jumped to 54% from 47% last year, another sign of increasing confidence in the housing market.

Where are remodeling dollars going?
Bathrooms and kitchens top America's renovation project list again this year, with 28% of respondents planning a bathroom remodel or addition and 23% planning a kitchen remodel or addition in the next two years. Kitchens commanded the lion's share of renovation dollars, with nearly four in 10 home improvement dollars going into remodeling these rooms. Future spending is likely to follow the trend.

On average, U.S. homeowners spent $28,030 to remodel their kitchens over the past five years, with spend varying widely at different budget levels. Nationwide, the average cost for a high-end kitchen was $54,942, dropping to $22,390 for a midrange kitchen and to $7,133 for a lower-budget kitchen. Regionally, homeowners in the Northeast spent the most, at $35,550, and those in the South spent the least, or $23,779. Spend also varied widely by market, with high-end kitchens in Boston averaging $77,081, while a high-end kitchen in Little Rock, Ark., averaged $31,818. Homeowners in Santa Barbara, Calif., spent an average of $36,211 for a midrange kitchen, while those in Omaha, Neb., spent an average of $14,619. 

Positive outlook for home pros
Fifty-eight percent of homeowners planning projects in the next two years will hire professional help. General contractors are the most in-demand professionals, with 58% of renovating homeowners planning to hire one for their project, followed by kitchen/bath professionals and carpet/flooring pros at 35%. Twenty-one percent of homeowners are looking for a landscape architect or designer, followed by architects and interior designers, each at 20%.
 The Houzz survey also found that homeowners expect to do an enormous amount of due diligence before hiring a professional -- and they are doing so as much as a year before starting a project. When hiring professional help, 87% of homeowners look at the quality of ratings and reviews as well as a professional's expertise in their field. More than two-thirds also cited "a personality I can work with" as an important factor when it comes to hiring a professional for their project. 
 Homeowners aren't just getting smarter about finding the right professional -- the survey found that two-thirds of homeowners are relying on online sources to find the products and materials that meet their criteria and the information that will help them effectively manage their renovation projects from start to finish.

Follow Liza Hausman on Twitter

To sign up for Houzz's RSS feed, click here.

Houzz is an online platform for home remodeling and design. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals. Houzz has the largest residential design database in the world and a community powered by social media tools.

Follow Houzz on Twitter and on the Houzz Facebook page .

--By Liza Hausman, v.p. marketing at Houzz

Follow Liza on Twitter

Liza Hausman leads Houzz¿s market research initiatives. She has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands from Clorox and AT&T to a host of innovative startups. Hausman earned her MBA from the Kellogg Graduate School of Management, co-founding her first Internet startup, a home improvement e-tailer, in 1998. Over the last seven years she's worked with designers, architects and contractors to remodel and decorate nearly every inch of her home in Palo Alto, CA.

Houzz is an online platform for home remodeling and design. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals. Houzz has the largest residential design database in the world and a community powered by social media tools.

Follow Houzz on Twitter and on the Houzz Facebook page.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
AAPL $132.54 0.00%
FB $80.54 0.00%
GOOG $540.11 0.00%
TSLA $247.73 0.00%
YHOO $43.48 0.00%


DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs