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How Best Buy, JCP Are Like the Edmonton Oilers

Stocks in this article: BBY JCP SBUX DPZ

It's difficult to avoid anger when you sense a lack of proper risk taking and killer instinct at a Best Buy or JC Penney. I'm not talking the type of anger you seethe with as you attempt to make sense of the senseless acts that went down in Boston Monday afternoon. I'm talking sports fan, stock market, tech geek-related anger. The type of stuff that, in the grand scheme of things, doesn't matter much.

But, in our world of diversions from cold, hard reality, it does matter. It matters quite a bit.

I would love nothing more than to lead the cheers for Best Buy and J.C. Penney. However they run in one wide-ranging space -- retail -- and two respective sub-sectors -- consumer electronics and the department store -- that do not appear to have even taken the preliminary steps for success the Edmonton Oilers franchise has taken.

At least Edmonton has put an encouraging core in place -- a solid group of 18, 19, 20, 21, 22-year old future superstars, all-stars and MVPs -- that spells right track. These boys play with fire and intensity. Now Oiler fans just have to hope the old management guard can either get the job done or bring in additional bodies who can.

It appears, at least to me, that Best Buy and JCP have not even come this far. What makes it all the more concerning is that neither company truly acknowledges what it's up against. The need to not only tear it all apart and put it back together again, but to do so in a wholly radical way that sets the course for the type of game changes we have seen Apple (AAPL) and (AMZN) implement over the years -- not carbon copies but similar. Those same game-changers pushed companies like BBY and JCP to their present, relative irrelevance.

If Best Buy and JCP show this type of life, I'll be the first to not only board, but take tickets on the bandwagon. It won't even bother me if they fail and fail miserably. That would be a heck of a lot better than the equivalent of not evening making a truly aggressive go of it at all.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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