Future Goals and Vision
The Muscle Warfare team is focused on continuing to develop the most effective sports nutrition products of the highest quality and distribute them effectively and efficiently worldwide. We have gained many years of experience watching various companies achieve top tier levels of sales and performance. During the past 13 years, we have developed many of our own groundbreaking marketing innovations, specialized formulations and introduced key ingredients in the sports nutrition space. Mr. Amato is well recognized as a leader in product innovation and development. We will continue this passion for result orientated products and inventions that yield unmatched results for all athletes.
Our growth goals are to quickly become a globally recognized brand and leader in the sports nutrition field. As stated earlier, our goal is to achieve success through adding more distribution channels, we feel that adding more SKU's to existing relationships, such as Vitamin Shoppes stores and others, will further enhance our growth for this year. Additionally, our focus is to have substantial and continually increasing presence in national and regional gym chains, regional and local sports nutrition specialty shops, along with strong placement in all online web retailers with great product placement in every distribution channel. Global growth plans, which encompass gaining a substantial share in this expanding market has already been a strong objective. Muscle Warfare is already recognized globally and widely distributed in major markets such as Australia, The UK, in Scandinavia, Brazil, The Middle East, Russia and many other key International regions. We are currently developing a high traffic website and online marketing programs that will kick-off in short order. Ultimately, this will lead to high brand awareness and increasing global sales once our marketing engine is operating at full capacity.
We have a proprietary business plan to utilize proven industry tactics used by several notable competitors to obtain quick success in the market, with minimal investment. We plan to make efficient use of funds raised to quickly grow sales and profits substantially. We plan to use investment capital very wisely, limiting excessive salaries to employees, controlling operational costs by obtaining best possible terms and pricing from manufacturers, not overpaying and utilizing endorsements. Only specialized, use of select athletes to endorse our products will be considered and negotiated wisely. We are a business with a plan, not to burn through money, just simply use it in an efficient manner that only comes from years of insight, industry study and opportunity recognition. With proper funding, we anticipate to dramatically outperform both growth and profitability of similar companies in the space such.