Over the past two years EMBK has gone through name changes, reverse splits and the acquisition or start-up of new businesses, which many shareholders would say that there is no direction and at times it did seem to look that way. And as one would expect, our stock price suffered too. Embark Holdings, Inc. filed for a reverse split that went effective February 14, 2013 at a 1 for 2000 split and changed the symbol to better reflect the name of Embark Holdings, Inc. to EMBK. I will address below how we will proactively be addressing our future at Embark Holdings, Inc and Muscle Warfare, Inc., which we believe should result in better financial results and a higher stock price as we move forward. I joined EMBK because I believe that the company is in a position to really advance its presence as a public entity and the moves that have been made recently add to the foundation of coming successes.
Embark Holdings, Inc. has initiated a business strategy that will take us away from the holding company that invests in and reviews many business models such as start-ups, distressed and turn around companies in the entertainment, technology, and energy and business services. EMBK will focus on companies in the sports nutrition industry such as Muscle Warfare, Inc. that are leaders, have generated millions of dollars in revenues, and those that have an experienced executive management staff that can continue to grow the business to the next level.
As you also are probably aware, in the mid 2012 we completed an acquisition of ERA, a sports management agency, and started AWBL a minor professional baseball league. But at this time, with our more focused approach to stay within our management expertise and experience, we have decided to spend our time and effort in a much more lucrative industry, leveraging our knowledge of what helps athletes progress. As a result, we have decided to no longer be involved in the two companies listed above and wish those organizations the best of luck.