This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

If Work Brings You To The Golf Course Or The Concourse, The Crowne Plaza® Hotels & Resorts Brand Will Help You On Your Way

ATLANTA, April 15, 2013 /PRNewswire/ -- The Crowne Plaza ® Hotels & Resorts brand today announced the launch of a multimedia advertising campaign starring PGA TOUR professional Rickie Fowler. The upscale hotel brand is continuing its relationship with Fowler for a second consecutive golf season and will execute a multichannel campaign designed to show how Crowne Plaza hotels help business travelers meet their personal goals when they're on the road. One of the most recognizable golfers on the PGA TOUR, Fowler will appear in television, print and online ads showcasing his own experience as a business traveler, albeit a non-traditional one.

To view the multimedia assets associated with this release, please click

The two light-hearted broadcast spots titled "Autograph" and "Caddie" will launch April 20.  "Autograph" shows Fowler tiring and losing focus as he signs autographs for fans, finally able to rest only when he collapses in the comfortable bed in his Crowne Plaza hotel room. "Caddie" shows how the team members at Crowne Plaza hotels serve as guests' own personal right hand man or woman, making it easier for them to focus on work, and features a cameo by Fowler's own caddie, Joe Skovron.

" Rickie Fowler is the perfect example of the guests we welcome at our Crowne Plaza hotels. They've accomplished a lot in their careers, but they're still striving for more," said Gina LaBarre, vice president, Americas Brand Management, Upscale Brands, IHG®. "These ads take a clever approach to showing how the services and amenities we provide at Crowne Plaza hotels enable guests to be their best, whether they're a professional golfer or a more traditional business traveler."

The spots highlight both the Crowne Plaza service program, which helps ensure that guests have a productive and successful stay, and the Sleep Advantage™ program, which encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include signature bedding, guaranteed wake-up calls, designated quiet zones and aromatherapy.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,812.19 +19.51 0.11%
S&P 500 2,089.14 +2.55 0.12%
NASDAQ 5,102.8080 +0.33 0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs