April 15, 2013
), a leading global Brand eCommerce® and digital marketing company, announces today the launch of
, a high-performing eCommerce experience for North American fashion retailer Aritzia. The new website complements Aritzia's broad brick-and-mortar presence and delivers a compelling digital experience to the company's fashion-savvy shoppers.
"Our primary goal was to improve brand engagement online," said
, CEO at Aritzia. "Acquity Group helped us develop our eCommerce strategy and translate our distinctive in-store experience for online audiences. The new site merges content and commerce, offering high-fashion editorial content and a magazine-style design. It enables our customers to seamlessly purchase items they love."
As a boutique retailer of women's clothing, Aritzia's business is built around high-quality in-store customer experiences and interactions. Acquity Group supported Aritzia's reach from brick-and-mortar to online while maintaining the brand's unique voice, style and commitment to customer service.
The launch of the new Aritzia.com is the product of a carefully orchestrated planning process. Acquity Group supported the initial strategy and technology selection, and led development on the Demandware Commerce platform.
"Aritzia's new site is a true convergence of content and commerce designed to evolve with customers," said
, Acquity Group Executive Vice President. "By taking the time to strategize its entry into eCommerce, Aritzia achieved a site that performs exceptionally well and dovetails perfectly with its brick-and-mortar boutiques."
Over the last two years, Acquity Group has expanded into several new markets to meet increased demand for its unique Brand eCommerce solution, which blends strategy, creative design, digital marketing and technology. The success of Aritzia.com further strengthens areas of Acquity Group's expertise in meeting the digital needs of highly recognizable retail brands.