This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Video Release -- Avis Launches New Marketing Campaign Featuring Celebrity Professionals

Stocks in this article: CAR

PARSIPPANY, N.J., April 15, 2013 (GLOBE NEWSWIRE) -- Building upon last year's award-winning integrated marketing strategy, Avis Car Rental today launched a new campaign — "The Professionals." The campaign showcases that, with Avis, the rental car becomes an essential part of successful travel.

A video accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=18118

The campaign includes four national TV commercials, each of which depicts how Avis provides busy professionals with a space that meets their specialized needs and contributes to the traveler's success on the road. Featured in the spots are internationally-renowned photographer and host of "The Face," Nigel Barker; world-champion beach volleyball player, sports announcer, fashion model and fitness advocate, Gabrielle (Gabby) Reece; the world's eighth-ranked golfer and 2012 Payne Stewart award winner, Steve Stricker; and restaurateur, author and James Beard Foundation award winner for outstanding chef, Thomas Keller.

"Our continued focus and investment in brand strategy and marketing is increasing rental volumes and driving sustained profitable growth," said Jeannine Haas, chief marketing officer, Avis Budget Group. "We're excited to introduce 'The Professionals' campaign and demonstrate why Avis is the right choice for busy professionals. When it matters, and it always matters, busy professionals want control over the travel experience and Avis delivers."

The television campaign debuts today and will air on network and cable television. The campaign also features engaging iPad advertisements that direct users to a game where the featured celebrities challenge users to drive a mile in their shoes through a red and white world patterned after the landscapes included in the TV spots. Users will test their skill, collecting points and rewards along the way. Beginning May 1, the iPad advertisements will run in digital versions of national newspapers and business publications such as Bloomberg Business, The Wall Street Journal, The Economist, and USA Today as well as ESPN.

For more information or to view the TV commercials, visit www.avis.com/tv.

About Avis

Avis Car Rental operates one of the world's best-known car rental brands with approximately 5,200 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world's top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (Nasdaq:CAR), which operates and licenses the brand throughout the world. For more information, visit www.avis.com.

CONTACT: Alice Pereira
         973.496.6113
         alice.pereira@avisbudget.com

Avis Car Rental Logo

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs