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SiriusXM Launches MySXM

NEW YORK, April 15, 2013 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) today announced the launch of MySXM, an innovative personalization feature that empowers SiriusXM Internet Radio listeners with the ability to easily personalize existing SiriusXM commercial-free music and comedy channels to create a more tailored listening experience.

(Photo:  http://photos.prnewswire.com/prnh/20130415/NY90936-a )(Photo:   http://photos.prnewswire.com/prnh/20130415/NY90936-b )(Logo:   http://photos.prnewswire.com/prnh/20130415/NY90936LOGO-c )(Logo: http://photos.prnewswire.com/prnh/20101014/NY82093LOGO )

On SiriusXM channels with the MySXM feature, listeners can easily adjust each channel's unique controls for a more custom fit listening experience, including the ability to hear thousands of songs performed exclusively for SiriusXM. Channel-specific sliders allow users to create over 100 variations of each of more than 50 SiriusXM channels by adjusting characteristics like library depth, familiarity, music style, tempo, region, and multiple other channel-specific attributes.  SiriusXM will add more channels to its MySXM channel line-up over time.

"MySXM is a personalization feature built to enhance our already well-loved curated commercial-free music and comedy channels and make an already amazing listening experience even more personal," said Scott Greenstein, President and Chief Content Officer, SiriusXM.  "Our experts set the stage giving you the tools to make the channel your own.  You decide how involved you want to get and where you want to take your channel."

With MySXM, SiriusXM listeners can personalize their experience to hear more of the music and comedy they love and less of what they don't, whether it's more grunge rock on Lithium, less euro on 1st Wave, more established comedians on Raw Dog Comedy, or less teen pop on SiriusXM Hits 1.

MySXM combines SiriusXM's programming and curation expertise with powerful algorithms to create a personalized listening experience for SiriusXM Internet Radio listeners. SiriusXM will employ continuous innovation and improvement, offering new features and capabilities to listeners with even more options to enjoy its expertly curated content.

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