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Krakow: Smartwatches Are Not The Next Big Thing

Stocks in this article: MSFT AAPL FOSL GOOG

NEW YORK ( TheStreet) - Is the world waiting breathlessly for smartwatches? There are rumors that Microsoft (MSFT), Apple (AAPL) and Samsung all think so. They're supposedly working on wirelessly-connected, data-centric wrist watches as the "next big thing". If past attempts are any indicator, they're going to be expensive flops.

The electronics industry needs something new, that's for sure. Growth is desktop computer sales are non-existent. Laptops are stagnating. Even the red-hot smartphone segment is showing signs of a slowdown. Plus, everyone already has at least one flat-screen HDTV monitor in their home, radio is a past tense technology and reasonably-priced digital cameras are losing out to smartphones. What's left? Wrist watches?

Mechanical watches used to be standard equipment for nearly everyone in the civilized world. That started changing when electronic/digital watches gained popularity in the 1970s. Instead of a quick glance to see the time, you had to arduously press a button to wake-up the screen. Good grief.

As cellular phones became more and more affordable people, realized they no longer needed to wear a watch to tell time. Look around the next time you're on a train or bus or in a restaurant. Most people aren't wearing wrist watches. But they do have a phone, tablet or book reader in their hands. The exact time is already right in front of them.

O.K. watches can serve as flashy fashion statements. Bigger. Bolder. Even more colorful. But, not a necessity.

As for smartwatches, Microsoft has gone down this road before. Nine years ago they introduced their Smart Personal Object Technology - or SPOT - meant for household electronic devices. The first such product was the SPOT smartwatch first built by Fossil (FOSL), Suunto and later Tissot and Swatch. Using small portions of FM radio broadcast band they rolled out a rudimentary data broadcast system in 100 U.S. cities. For $59/year you could have your watch (or other SPOT-connected product) deliver the time, local weather, news headlines and more.

People weren't ready for SPOT connected coffee makers and alarm clocks either. Not nearly enough took Microsoft up on their offer. The watches were discontinued in 2008. The data broadcast service officially ended on December 31, 2011.

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