TYSONS CORNER, Va., April 15, 2013 /PRNewswire/ -- MicroStrategy ® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) and mobile software, today announced that BancVue, Ltd. has selected MicroStrategy as its enterprise analytics standard. BancVue is an innovative provider of banking instruments and marketing assistance to community banks and credit unions across the United States.
BancVue plans to use the MicroStrategy Business Intelligence Platform ™ and Wisdom Professional™ to significantly reduce reporting requirements for their client service managers, allowing them to focus on increasing customer service and helping their clients succeed. BancVue also will use MicroStrategy technology to expand the performance detail they provide both internally and externally through their client portal. Data scalability, ease of use, and elegant data visualization became key differentiators for MicroStrategy during BancVue's evaluation process.
"With Wisdom Professional's extensive market intelligence capabilities, we'll be able to explore data from our client network to reveal new ways to be of service," said Nathan Baumeister, Vice President of Analytics at BancVue. "Using Wisdom to assimilate information, and MicroStrategy Business Intelligence to analyze it, is consistent with the data-driven solutions our clients have come to expect from BancVue."
"We're delighted to support BancVue's efforts to help community financial institutions reinvent themselves," said MicroStrategy President Paul Zolfaghari. "Always at the forefront of its industry, BancVue will now enhance its offerings with powerful business analytics and market intelligence to position its clients for even higher growth, profitability, and retention."About BancVue BancVue is the leading provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the U.S. Featuring offerings like Kasasa, a dynamic suite of banking solutions that make a difference with innovative accounts and money management tools, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention.