Listening to customers "We created the new Vehicle Orientation process to bring helpful information about our vehicles directly to the customer during the sales experience, putting the control in their hands to choose what they want to learn about – whether they are watching at home or experiencing it in a demonstration at the dealership," said Ashman.
In an effort to zero in on specific vehicle features to spotlight in the form of a video snack, Ford reviewed customer research received 30 to 90 days after purchase and looked at what vehicle owners were posting on forums to find which technologies they were most interested in. One example is Ford MyKey system, which allows parents to create a customizable key with specific driving settings, including speed limit control, for greater safety for teen drivers.
VIDEO: How the Vehicle Orientation Program Works http://www.youtube.com/watch?v=dYN7WwJ7SHg&feature=youtu.be
VIDEO: Ford MyKey How-to http://www.youtube.com/watch?v=tz44JaaDVBMThe video snacks – which are a blend of video and animation with a little bit of narration – focus on a feature and not a specific vehicle so that they can be used across vehicle lines. Customers who buy a new vehicle will receive an e-mail notifying them where they can view the videos. The video snacks will also be posted on YouTube on a popular channel called "Know Your Vehicle." "Making sure our customers have the best possible experience owning their vehicle is our ultimate goal," said Ashman. About Ford Motor Company Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com. SOURCE Ford Motor Company