Listening to customers "We created the new Vehicle Orientation process to bring helpful information about our vehicles directly to the customer during the sales experience, putting the control in their hands to choose what they want to learn about – whether they are watching at home or experiencing it in a demonstration at the dealership," said Ashman.In an effort to zero in on specific vehicle features to spotlight in the form of a video snack, Ford reviewed customer research received 30 to 90 days after purchase and looked at what vehicle owners were posting on forums to find which technologies they were most interested in. One example is Ford MyKey system, which allows parents to create a customizable key with specific driving settings, including speed limit control, for greater safety for teen drivers.
Ford Video Snacks Bring Vehicle Features Directly To Consumers
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