This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ford Video Snacks Bring Vehicle Features Directly To Consumers

DEARBORN, Mich., April 15, 2013 /PRNewswire/ --

  • Ford launches a new Vehicle Orientation program this week at dealerships nationwide designed to bring consumers closer to the features available on their cars through an e-mailed checklist with links to 'video snacks' on Fordowner.com
  • The inspiration for video snacks comes from Ford's Global Consumer Experience Movement, a revolutionary program created to elevate the dealer-customer relationship into a world-class consumer experience
  • VIDEO: Vehicle Orientation Program overview

Ford is launching a new Vehicle Orientation program at dealerships nationwide this week that is designed to help bridge the gap between consumers and their cars by providing customers with access to a comprehensive online library of "video snacks" – short videos that explain how to use specific vehicle features like Remote Start Systems, MyKey ® and Integrated Blind Spot Mirrors.

(Photo:  http://photos.prnewswire.com/prnh/20130415/DE94132 )

While a customer is completing their sales transaction for a new vehicle at the dealership, the salesperson will walk them through an orientation guide of specific features they would like to learn about at delivery, at their Sync My Ride session or on their own. That list is then e-mailed to the customer with each item checked including a link to a corresponding video snack that they can watch at any time, whether at home or even in the dealership. The salesperson keeps a copy of the list so that he or she can review any items the customer may have missed when the customer returns to pick up their vehicle.

"Now more than ever before our vehicles are equipped with a variety of advanced technologies designed to make life better for drivers, but we know that just because a cool feature is available doesn't necessarily mean it is being recognized or used by the consumer," said Andrew Ashman, Ford and Lincoln Consumer Experience Manager. "Our goal is to simplify and enhance the sales experience by providing customers with the resources they need when they need them so that they can fully enjoy all the benefits their vehicle has to offer them."

"It was seamless. It helped us take our conversation and our connection with our customer one step further," said Casey Jenkins Combs, Internet Manager at Jenkins and Wynne Ford Lincoln.  "The neat thing about this new orientation process is that we were able to tap into the customer's needs just a little bit deeper and cater to them versus just saying, 'Here is our agenda.'  We were able to listen and ask, 'What's important to you?' and take it from there."

The inspiration for video snacks comes from Ford's Global Consumer Experience Movement, a revolutionary program based on the ideals of trust, control, respect and relationship that is designed to elevate the dealer-customer relationship into a world-class consumer experience.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,041.54 -190.48 -1.04%
S&P 500 2,104.20 -21.86 -1.03%
NASDAQ 5,032.7510 -56.6110 -1.11%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs