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A.C.Covert Launches Fresh And Responsible Jail Island Seafood Brand

When asked about his transition McGlone responds: "It's just a bigger market and I'm still the 'middle man'. We have great suppliers and great customers. Our brand initiative is designed to help all parties get the best value for the best product available."

Besides being fresh and local, Jail Island Seafood is tightly inspected to ensure no gaping, bruising or discoloration. Product will be coded to be traceable back to the vessel and date of catch.

"I think the attribute I'm most proud of is Responsible," says McGlone. "We have a number of initiatives to ensure we're being socially and environmentally responsible. One of those is a 'Fisheries Improvement Fund' whereby a percentage of all Jail Island sales will be earmarked for projects designed to improve the fishery in some fashion- whether it be gear improvements or more eco-friendly materials used during harvest and shipping. A panel of industry stakeholders- fishers, processors, scientists, chefs and retailers - are being invited to help identify and select worthy projects.We're not going to change the world or even the local industry and marketplace overnight but we do believe we can help fill a gap in the marketplace in a way that will provide value to local fishers and consumers."

Jail Island Seafood products will be exclusively available through A.C. Coverts and its identified redistributors.

About A.C. Covert

Since 1938, A.C. Covert Distributors has been helping to deliver Atlantic Canada's great fish and shellfish from our waters to the dinner table. This family business continues to thrive because its knowledgeable staff offers exceptional service to customers and maintains personal connections with the fishermen and farmers who bring the seafood to market and the clients and consumers who buy it and serve it to their families. 

In the fall of 2008, the Covert family business was sold to another Atlantic Canadian family business and became a division of Cooke Aquaculture, a company rated as one of Canada's top 50 Best Managed. From the Covert to the Cooke family, the balance between business sense and commitment to the community has been maintained.  A.C. Covert operates as a subsidiary of True North Salmon, Cooke's Sales and Marketing company.

SOURCE Jail Island Seafood

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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