April 12, 2013
/PRNewswire/ -- Nissan today announced that
Fred M. Diaz
has been named to the newly formed position of divisional vice president, Nissan Sales & Marketing, Nissan U.S., reporting to
, senior vice president, Sales & Marketing, Customer Quality and Dealer Network Development, Nissan Americas. Most recently, Diaz was president and chief executive officer - Ram Truck Brand, Chrysler Group, LLC as well as president and chief executive officer, Chrysler de
In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in
the United States
, including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle & Fleet, Parts & Service and Regional Operations functions reporting directly to him.
is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan," said Munoz. "As Nissan Division continues to grow in
the United States
, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead."
Previously, Diaz was Chrysler's chief executive in charge of the Ram Truck Brand, a position to which he was named in
. In 2011, Diaz was appointed as the chief executive of Chrysler's Mexican operations where he was the corporate representative responsible for all of the company's business brands in
, including Chrysler, Jeep, Dodge, Ram and Mitsubishi.
During his 24-year career at Chrysler, Diaz progressed through a series of sales company roles beginning as a trainee and zone manager through to the head of national sales and, ultimately, CEO of the Ram brand. He has extensive automotive experience across the sales, field operations, distribution, service and marketing arenas.