April 12, 2013
Poland Spring® Brand 100% Natural Spring Water
is taking over Beantown this weekend as the official bottled water sponsor of
the Boston Athletic Association's (B.A.A.) Boston Marathon
and is proud to be back hydrating race participants at the country's most historic road race. This year, more than 26,000 runners will look to Poland Spring for hydration as they race through the streets of
and push themselves to cross the finish line in pursuit of their personal goals.
Elite marathon runner and Poland Spring spokesperson
will be joining Poland Spring as the ultimate hydration partner, inspiring runners to perform at their best. Since Cox has been in
for this prestigious event every year since 2001, he's familiar with the course and the necessity of consistent hydration through each mile marker. "The best advice I can give to the runners in
is to stay properly hydrated and run smart through the miles leading up to Heartbreak Hill – it's going to be tough," Cox explains. "Hydration is a critical part of any athlete's success, especially for those striving to perform at their best and Poland Spring is an important part of my workout routine when I'm running in
. I'm excited to continue to inspire runners on their marathon journey as they set out to achieve the personal goals they've established for Monday's marathon."
Poland Spring will have a booth at the 2013 John Hancock Sports & Fitness Expo from
at the John B. Hynes Convention Center in
where consumers and race participants will have the opportunity to share their stories of personal betterment on running bibs and explain why they run, serving as inspiration for Monday's race. Following the race, participants will be encouraged to celebrate their personal accomplishments and share what inspired them to finish strong.
100% Natural Spring Water, sourced from carefully selected natural springs, has supported various running events for more than 12 years and is excited to once again serve as the official bottled water sponsor of the upcoming B.A.A.'s Boston Marathon on
Monday, April 15
, where the brand will supply water at both the start and finish lines. Poland Spring Natural Spring Water will also be available along the course at official hydration stations, including the Poland Spring Hydration Zone at Mile 19, where more than 150 Poland Spring volunteers will hand out cups of water and a live DJ will provide entertainment to help encourage the runners and cheer them on as they pass by.
"Poland Spring is proud to be a part of this historic event and shares in the runners' passion to be their very best," says
, Senior Brand Activation Manager. "We are excited to continue our partnership with the Boston Athletic Association and be a running partner for all participating athletes in the 2013 race."
Poland Spring will be providing more than 116,000 .5L bottles of water at the start and finish lines, and more than 46,000 gallons of water along the course to participants on race day. To learn more information about Poland Spring Brand 100% Natural Spring Water, hear inspirational running stories, and learn more from Cox, please visit the
Poland Spring Runner's Resource
About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment,
is the nation's leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands of water, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas. The company's dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led
to be third largest non-alcoholic beverage company by volume in the U.S.
Boston Athletic Association (B.A.A.)
Established in 1887 and now in its 125th Anniversary year, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the World Marathon Majors, along with the international marathons in Tokyo, London, Berlin, Chicago, and New York City. The 117th Boston Marathon will be held on
Monday, April 15, 2013
. Nearly 50,000 runners will participate in B.A.A. events in 2013.
SOURCE Nestle Waters North America