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Dulce Vida, World's Only Certified USDA Organic 100 Proof Tequila, Now Available Throughout The State Of New York









AUSTIN, Texas and BROOKLYN, N.Y., April 12, 2013 /PRNewswire/ -- Dulce Vida, the world's only certified USDA organic, 100 Proof tequila, announces distribution expansion within The Empire State of New York.  Union Beer Distributor's craft spirits division, BluePrint Brands, is joining forces with Dulce Vida to develop and further expand the market throughout the state, legendary for connoisseurs of fine spirits.

(Photo: http://photos.prnewswire.com/prnh/20130412/PH93361-a )

(Photo: http://photos.prnewswire.com/prnh/20130412/PH93361-b )

"As an artisan distiller of handcrafted tequilas, we are pleased and excited to be entering the great state of New York," stated Chris Cain, Director of Sales & Marketing for Dulce Vida Spirits. "We are fortunate to have the relationship with BluePrint Brands as they house a portfolio of truly craft spirits with a dedicated team focused on attentively building brands, making this partnership ideal."

" Dulce Vida offers a boutique line of the finest tequila, distinct from other brands in the market, which makes this an excellent addition to our portfolio and further enhances our offering to serve our customers.  Truly distinct products that improve the experience for our customers is what we constantly seek to align ourselves with," states Jay Frary, Vice President Sales & Marketing of BluePrint Brands.

" Dulce Vida's distribution began in our Texas backyard in 2009 and we've thoughtfully and strategically expanded, staying true to our heritage as a small-batch, handcrafted spirit. Today, Dulce Vida is offered in Canada, Western Europe, Taiwan, and eleven states within the U.S. What has been important," as stated by Richard Sorenson, CEO and Founder of Dulce Vida, "is building the brand properly and carefully. After approximately five years in the market, Dulce Vida is proud of a very strong and faithful following in the market and stands out as one of the finest boutique tequilas available."

About Dulce Vida Spirits:

Dulce Vida, translated as "sweet life" in Spanish, uses only 100% organic agave from the Los Altos region of Jalisco, Mexico. Due to the unique climatic characteristics and the distinctive air & soil, this area is well known for producing larger, fruitier agave, ideal for tequila. This organic agave ensures Dulce Vida produces their product the way tequila has always tasted best: pure and powerful, free of any additives.

Dulce Vida's products are 100 Proof to capture the absolute purest form of tequila with minimal dilution. The result is a decidedly flavorful and authentic tequila, distinct and smooth. Demonstrating the outstanding flavor profile of Dulce Vida are over 40 top medals in respected taste competitions, including: Platinum from the SIP International Spirits Competition, Double Gold from San Francisco World Spirits Competition, Best of Category from the Los Angeles International Spirits Competition, Gold from The Fifty Best, Gold from the New York International Spirits Competition, and the Best Anejo of the Year from Tequila.net.

Dulce Vida has also gained packaging recognition, earning back-to-back first place wins in 2011 and 2012 for the Wine & Spirit Category from the Tag & Label Manufacturers Institute, a second place overall for the Spirits Category from Beverage World Magazine for 2012, and top honors for the Tequila Category from The DieLine packaging organization.

Dulce Vida's tequilas are distilled under the supervision of founder and master distiller Carlos Jurado. Dulce Vida has established relationships with local organic growers - securing harvest rights to agave fields and acting as a community partner, playing a role in the well being of the region through utilization of sustainable practices.

Dulce Vida Spirits is headquartered in Austin, Texas, with distilling operations near Guadalajara, Jalisco.  For more information, please go to www.dulcevidaspirits.com

Media Contact: Richard Sorenson512-637-9200 Email



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