This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

PrePlay, Inc. Raises $4.7 Million In Series B

NEW YORK, April 12, 2013 /PRNewswire/ -- On the heels of PrePlay, Inc.'s ( www.preplaysports.com) Opening Day re-launch of MLB PrePlay v2.0 for iOS and Android, the company is announcing the closing of a $4.7M Series B Financing. Lead investor Trilogy Equity Partners, LLC was joined by RSE Ventures, the venture capital fund founded by Miami Dolphins' owner Stephen Ross and Matt Higgins.

PrePlay is a New York based mobile games company that has found early success among sports fans and gamers with its baseball, hockey, and football titles. The company also has coveted commercial partnerships with Major League Baseball Advanced Media and the National Hockey League.

PrePlay's core competency is creating apps that enable fans to do what they already do  – make and share simple predictions for every play of every game they watch. Add the right mixture of game mechanics and social hooks, and you've got a winning suite of evergreen game titles. Through cross-marketing and PrePlay credentials supported platform-wide, the games are able to support and reinforce each other as a network in spite of the seasonality of sports.

The company measures its success based on how many predictions fans make each day on the platform. On Baseball's Opening Day ( April 1 st), users made over 200,000 play-by-play predictions on the platform, doubling the company's single-day record to that point.

PrePlay CEO Andrew Daines – recently named one of Forbes' 30 Under 30 - says, "We think the whole social TV, second-screen business is upside down. It's currently dominated by generic one-size-fits-all check-in apps and by TV programmers who want you to watch their shows, but have no feeling for games, no feeling for great mobile product. We fit into the category of 'second-screen', but we're tackling the problem of engagement from a mobile-first, gaming perspective. We care deeply about creating rich, high-quality game experiences, and believe TV tune-in and engagement with content and brands flow naturally from there."

The company will use the new funds to grow its Ruby on Rails and native iOS and Android teams in an effort to add more sports and grow its advertising, in-app purchase, and platform licensing businesses.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs