This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Twitter Users Are Switching From PCs To Tablets And Phones

BOSTON, April 11, 2013 /PRNewswire/ -- Twitter users are migrating rapidly away from PCs towards mobile phones and tablets as their preferred devices, according to the latest analysis from Strategy Analytics' ConsumerMetrix survey data. The report, "Social Network Profile: Who Uses Twitter?", surveyed more than 6500 people in the US and Europe. Between March 2012 and October 2012, the proportion of people who used a desktop or notebook computer for tweeting fell from 77 percent to 64 percent. In the same period the proportion who used a mobile phone for tweeting rose from 53 percent to 64 percent, and those using a tablet rose from 9 percent to 18 percent. Overall the proportion of Twitter users using a mobile device (either tablet or phone) rose from 56 percent to 71 percent.

(Logo: )

"The immediacy of Twitter communications requires devices which are close to hand at every waking moment," notes David Mercer, VP, Digital Consumer Practice. "By definition this suggests mobile phones and tablets should be preferred devices for Tweeting and the survey evidence points clearly in this direction."

The report also found that usage of Twitter is highest in the UK, where 21 percent of respondents are frequent users (i. e. they use the service at least once a week). The UK is followed by the US (18 percent), Italy (14 percent), France (9 percent) and Germany (8 percent). In spite of Twitter's high profile, the report notes that 78 percent of those surveyed had not accessed Twitter at all during the past month.

The survey also identified some of the key demographic characteristics of Twitter users. It is most popular with more affluent people as well as younger people and students. 26 percent of full-time students are frequent users, compared to 17 percent of people who are employed full-time. Only 12 percent of people in lower income households (below $35,000) are frequent Twitter users, compared to 22 percent of people living in households earning more than $75,000.

Editor's Note: Strategy Analytics conducted online surveys fielded in March and October 2012. The sample in October 2012 consisted of n=2285 individuals in the US and n=4268 in Europe ages 15-74; in March 2012 n=2038 individuals in the US and n=3996 in Europe ages 15-74 years. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.

About Strategy Analytics Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of emerging technology, communications and media. For more information, please visit

Contact: David Mercer, +44 7875 391218,

SOURCE Strategy Analytics

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 -0.41%
FB $117.81 -0.21%
GOOG $701.43 0.82%
TSLA $211.53 -4.96%
YHOO $36.94 2.61%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs