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SmartHub® ECommerce Study Releases Cyber Monday Results

ATLANTA, April 11, 2013 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced summary results of its latest SmartHub® eCommerce benchmark analysis, which was based on a sampling of orders placed on Cyber Monday in November 2012.

SmartHub®, Innotrac's proprietary benchmarking tool, provides clients and strategic partners with intelligence and analysis of the online retail purchase cycle.  The current release evaluated over 225 leading merchants across 81 data points, tracking the entire eCommerce experience from ordering, to shipping, packaging, customer service, and returns.  

"We were really excited to see the data from Cyber Monday," said Melissa O'Keefe, Sr. Director of eCommerce and Marketing at Innotrac.  "There had been a lot of speculation leading up to the holiday season about how Cyber Monday would be affected given the new trend of brick and mortar stores extending their hours and promotions during the Cyber Five.  But, the data clearly shows that Cyber Monday still holds the title of busiest shopping day of the year.  Our data shows how retailers performed."

The Cyber Monday SmartHub® benchmarking study details how retailers performed in the categories of free shipping price points; shipping and delivery time following the busiest day; and returns.  Among the findings:

  • Retailers utilized free shipping offers to entice Cyber Monday shoppers at a 2.5 time higher rate than previously recorded.
  • During the first 10 months of 2012, 68-80% of orders were shipped no later than the day after the order was placed.  On Cyber Monday, however, just over half of orders (52%) were shipped by that point.  
  • Comparable returns data from the August 2012 order cycle shows that 46% of retailers offered free returns or a prepaid label on Cyber Monday orders versus 30% in August.

The next release provides a snapshot of the February 2013 ordering cycle, just ahead of Valentine's Day.  Highlights include trends around shipping, delivery, and branding; taking a closer look at changes that occurred within the first quarter of the year.  

Download the full 3.1 white paper, http://www.innotrac.com/files/SmartHub_3_1_Results.pdf

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands.  Connect with Innotrac at www.innotrac.com or http://www.linkedin.com/company/innotrac.

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition, the demand for Innotrac's services, Innotrac's ability to retain its current clients, Innotrac's success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac's ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

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