All-Star Design Experts Join Team For Repurpose Of Los Angeles' Alameda Square
LOS ANGELES, April 11, 2013 /PRNewswire/ -- Creative Space, an integrated development and marketing firm, announced today that seasoned architect and Contract Magazine's Designer of the Year, Joey Shimoda, along with branding expert Mathew Foster, have partnered with Creative Space to revitalize the iconic 1.4 million square foot Alameda Square campus strategically centered between Downtown Los Angeles' Fashion and Arts Districts. The two Arts District based- firms have joined forces with Creative Space to lead the site planning, architecture, and branding for the property.
Joey Shimoda AIA of Shimoda Design Group will contribute his architectural expertise to the restoration of the historic factory buildings. Shimoda is known for commercial and interior architecture for such clients as Steelcase, Mikimoto, Rolex, TOMS Shoes, MTV Networks and Bad Robot headquarters. Shimoda plans to provide a road map that allows for Alameda Square to take advantage of its existing architecture while injecting a new sense of place into the spaces in between the old and the new. His team is envisioning templates that allow for the project to encourage place making and social gathering. The catalyst includes special events, fresh food and open air retail with an emphasis on the globally home grown fashion community.
Rounding out this all-star team is Mathew Foster who brings his expertise in design and branding to Alameda Square. Formerly of Portland, Oregon, Foster has been instrumental in developing identities for a host of independent brands, and has worked with some of the best companies on the West Coast– including Wieden+Kennedy, Ace Hotel, 72 & Sunny and GAP."We are thrilled to have both Joey and Mathew partner with us on this highly-anticipated project," said Tyler Stonebreaker, chief executive officer and co-founder, Creative Space. " Alameda Square is one of the largest industrial complexes in Los Angeles with deep roots in the city's produce industry and more recently the fashion/apparel world. Our goal is to broaden its footprint and appeal to both local and global fashion/apparel companies while simultaneously bringing fresh perspective to the historic produce market on the western portion of the 32-acre campus." Built in the early 1900s, Alameda Square has been home to a railroad terminal, produce market, food manufacturing plant and, most recently, fashion/apparel headquarters. Said Foster, "My goal is to create a mixture of classic and historic masculinity that reflects Alameda Square's railroad and warehouse origins balanced with the bright, irreverence and playfulness of grocery, produce and fashion." Creative Space was brought in by EVOQ Properties, Inc. ("EVOQ"), a publicly owned real estate private equity firm, to oversee the revamp of the factory buildings into the region's central hub for fashion innovation. The massive four-building complex at Seventh and Alameda Street in Downtown Los Angeles currently houses American Apparel, which occupies half of the space and Groceries, who recently moved from the adjacent Arts District and is occupying 30,000 square feet in Building 2. Splendid® and Ella Moss® contemporary lifestyle brands will be the next major tenants to relocate their corporate headquarters to Alameda Square in April 2013 and will occupy 84,000 square feet in Building 1. Creative SpaceCreative Space is fundamentally transforming the industry by rethinking the entire framework of the real estate process for businesses and property owners. Headquartered in Downtown Los Angeles's Arts District, Creative Space was founded by Tyler Stonebreaker, a trailblazer in bridging the creative world and real estate, and Michael Smith, an accomplished music and media entrepreneur. Creative Space has worked with varied clients in the hospitality, entertainment, fashion and craft industries including Poketo, Handsome Coffee Roasters, OHWOW, Beckley Boutique and Warner Music Group. To learn more about Creative Space, please visit www.creativespace.us. Media Contact: Melissa BartoJCUTLER media group Melissa@jcutlermedia.com SOURCE Creative Space
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