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April 11, 2013 /PRNewswire/ -- SECFilings.com, a leading provider of SEC filings news and analysis, has issued a media update on Blue Calypso, Inc. (OTCQB: BCYP), an innovator in digital social advertising, mobile content syndication, and analytics.
The update discusses the company's intellectual property portfolio and the value it adds to the business:
Blue Calypso's two issued patents cover peer-to-peer advertising between mobile communication devices. In these method and system patents, among other things, an advertiser provides a profile they wish to target, a consumer provides specific attributes or demographic information, and bilateral matching occurs enabling the brand content to be shared by the consumer within their social media – a system that's now commonly used by many social media companies. Meanwhile, the company's three pending applications encompass geo-location enabled coupon redemption and sharing rich media content. These patents combine to create a powerful patent portfolio. With many social media companies utilizing these methods and systems in their daily operations, there is a clear opportunity for patent enforcement.
To view the full update, visit SECFilings.com at:
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About Blue Calypso, Inc.
Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso's patented platform, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their social media communities and rewarding them for sharing their influence. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.