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InsightsOne Study: Americans Are Fed Up With Bad Ads

In some of the more extreme cases, Americans who are flooded with online ad spam say they would:

  • Stop using the product advertised – 14%
  • Completely boycott the company doing the advertising – 13%
  • Tell their friends – 9%
  • Respond angrily – 5%; and even
  • Hit their computer or mobile device in frustration – 4%

Men were statistically more likely than women to take certain actions, including stop using the product (17% vs. 11%), completely boycott the company doing the advertising (16% vs. 10%), respond angrily (7% vs. 3%), hit their computer or mobile device in frustration (5% vs. 3%) and especially feel the company doesn't respect their time (30% vs. 22%).  

"The American people are tired of companies that appear to not respect or understand their needs," said Waqar Hasan, CEO of InsightsOne. "The results of the study show that consumers have a real limit on what they're willing to put up with, and this very real problem will have a negative impact on a company's income statement if they don't do something about it."

The study looked at where the biggest problems are, and what ads people find more annoying. Overall, more Americans get annoyed by irrelevant pop-up ads and lottery scams (both 70%) than get annoyed by:

  • Male enhancement ads – 66%
  • Emails from deceased African leaders who have left them money – 64%
  • Ads for products and services they do not need – 58%
  • Female enhancement ads – 54%

Women were more likely than men to be annoyed at both male and also female enhancements ads (71% vs. 61% and 63% vs. 44%, respectively)

A great number of people (83%) also report that irrelevant advertisements are actually getting in the way of their activities, such as web surfing (51%), and in another bad sign for ecommerce vendors:  online shopping (37%), further demonstrating that when ecommerce sites fail to treat customers as unique individuals and anticipate their needs, they may be damaging their reputation and losing out on extra sales.

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