This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

InsightsOne Launches New Predictive Intelligence Marketing Workspace

SAN FRANCISCO, April 11, 2013 /PRNewswire/ --BIG DATA INNOVATION SUMMIT -- InsightsOne, a pioneer in consumer predictive intelligence solutions, today announced the release of Marketing Workspace, a groundbreaking new feature of the InsightsOne Predictive Intelligence platform that puts the power of predictive analysis directly into the hands of marketers.  For the first time, marketers will be able to better exploit the power of predictive intelligence to create more targeted, effective and valuable campaigns. 

(Logo: http://photos.prnewswire.com/prnh/20130411/SF93204LOGO)

In addition, the release brings new functionality to the InsightsOne Predictive Intelligence platform that includes new models and pre-built connectors to standard marketing applications. These new capabilities combined with the Marketing Workspace will allow marketers to build more effective campaigns, better leverage structured and unstructured data for predictive analytics, and more easily integrate predictive insight into their marketing ecosystem.

The new version builds upon InsightsOne's sophisticated multi-channel consumer predictive intelligence platform, which uses the latest big data technology to precisely predict each individual customer's hidden needs.  For instance, the platform can provide insight into who will most likely want to purchase a product or service, which customers are likely to be at risk of churning in the future, and which retention offers they will be most receptive to.

Key features of the new InsightsOne Predictive Intelligence Platform include:
  • Marketing Workspace will allow marketers to analyze customers, predict their behavior and optimize campaigns.
  • Marketing Workspace Segment Analyzer allows marketers to better understand consumer behavior and what they want and need. 
  • Enhanced unstructured analytic capabilities delivers integrated structured and unstructured big data analytics, improving results significantly over traditional non-big data analytic approaches.
  • Packaged connectors for integration to popular SMS and email service providers (ESPs), such as ExactTarget , as well as web instrumentation to enable real-time data and offer feeds.

These new capabilities combined with other powerful functions of the InsightsOne Platform, such as the ability to automate predictive analytics into multi-channel campaigns and to optimize predictive analytics based on key performance indicators (KPIs) like revenue, profit, and click-through-rates (CTR), enable marketers to deliver the right offer to the right consumer through the right channel, while achieving their broader business goals.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,641.89 +11.62 0.07%
S&P 500 2,093.25 +25.61 1.24%
NASDAQ 5,089.2060 +49.43 0.98%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs