NEW YORK, April 11, 2013 /PRNewswire/ -- In an age where we are overwhelmed with options, a self-published author will have to weigh the pros and cons of how they decide to allocate their online marketing efforts in order to promote their latest ebook. Issuing a press release announcing the new title and you, the author, as a brand, is one important component that is often overlooked in online ebook marketing.
Marketing Director for Kbuuk, Heather Wied, discusses the benefits of press release distribution and why it should be incorporated into every overall marketing plan. In the most recent article on PR Newswire's PR Toolkit, "Self-Publishing eBooks and the PR Component," Wied believes sending out press releases can not only help you to reach different market segments and potential readers but also increase your chances to gain even more media coverage.To learn more and access the article, click here. PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire ( www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. SOURCE PR Newswire Association LLC