WorldBlu, a company specializing in democratic workplace cultures, publishes the list annually to recognize organizations that offer employees high performing, freedom-centered cultures at work. Eligibility for a spot on the list is driven by employee feedback, and selected organizations are evaluated against the WorldBlu 10 Principles of Organizational Democracy.
Brandwatch was highlighted in particular for practicing the principle of choice. "We want every employee to benefit from our belief that together we can build products to help our customers, whilst also building a business that champions mutual respect, compassion and equity," said Giles Palmer, Brandwatch CEO and founder. "Highfalutin' words for sure, but if you don't have lofty aspirations, why bother?"It is in that spirit that Brandwatch encourages initiatives such as bi-weekly Funky Fridays, in which the product development team chooses what they work on, and with whom, for a day. This often leads to researching new interests, emerging technologies, or yet uncharted ways to improve the product. In the past year, more than 20 Funky Friday projects have been integrated into the Brandwatch platform. "The culture of Brandwatch is one of our crown jewels. But rather than lock it in a cabinet deep inside the internal vaults, we wear it on our sleeves," said Palmer. "We prod it and poke it and worry that we aren't working hard enough to evolve it, for us, and for all future Brandwatchers." Brandwatch is joined on the list by 50 other organizations from around the world, including leading companies such as Zappos.com, WD-40 Company and NixonMcInnes. According to WorldBlu, recognized companies this year range in size from five to 50,000 employees and represent more than $15 billion in combined annual revenue. For further information about the Most Democratic Workplaces 2013 list, please visit the official website. About Brandwatch Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.