This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The Masters Needs a Silicon Valley Ace

NEW YORK (TheStreet) -- The Masters golf tournament teed off Thursday morning as Dow Jones Industrial Average components Exxon Mobil (XOM), AT&T (T) and IBM (IBM) adorned exclusive billing as the major championship's only sponsors.

But in a 12-month period during which the stubbornly traditional Augusta National Golf Club invited its first two female members into the exclusive club and awarded its coveted green jacket to a golfer who started a campaign to use hovercraft golf carts (and plays a pink driver for charity), it still doesn't have a sponsor from the tech-heavy Nasdaq.

As the Masters tournament slowly attempts to change its image as a private men's club into a more progressive institution, it should consider adding sponsorship that goes beyond an oil company and the centenarians of the telecom and tech sectors, all of which trade on the second oldest U.S. market index.


Augusta National is adopting 21st century sensibilities, but has yet to embrace sponsorship of a new breed of American innovators.

Were they inclined, Apple (APPL), Google (GOOG) and Amazon (AMZN) could bring a fresh edge to the tournament, and benefit from the more than 40 million viewers (consumers) who tune into the sporting event during the weekend.


These companies could improve the user experience of the Masters and reach new audiences unfamiliar with the game. Imagine a Google doodle that lets users play Amen Corner, iPhone's for patrons to make calls from the course or Amazon Prime-sponsored live video streaming of the early rounds of the tournament.

Whatever it is, a company traded on the Nasdaq potentially could bring a bigger audience to the Masters and a sport that wants to expand its global footprint.

-- Written by Joe Deaux in New York.

>Contact by Email.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,880.36 -31.75 -0.19%
S&P 500 1,970.07 +0.12 0.01%
NASDAQ 4,462.9020 +20.2040 0.45%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs