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Standard Innovation Stands Behind We-Vibe® 3 Distributors And Retailers

OTTAWA, Ontario, April 11, 2013 /PRNewswire/ -- On April 2, 2013, Standard Innovation ® was named in a U.S. civil action, filed by Lelo Inc., alleging that a component of the We-Vibe ® 3 charging mechanism infringes on a Lelo-owned U.S. patent. Standard Innovation views this suit a retaliatory act in response to a Standard Innovation-filed lawsuit against Lelo for patent infringement, which is now before the U.S. International Trade Commission (ITC). Lelo did not invent the charging mechanism technology, nor does it use it in its current product line — they recently purchased it from a third party.

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Standard Innovation is informing distributors and retailers of the We-Vibe ® 3 that it stands behind its We-Vibe ® line of products and with our valued channel partners.

"This lawsuit is clearly in retaliation for suits brought by Standard Innovation alleging that Lelo's products infringe Standard Innovation's patent covering the We-Vibe products," said Danny Osadca, CEO, Standard Innovation. "We are deeply disappointed by recent actions Lelo has taken to disrupt the business of both the large and small retailers of our industry."

Standard Innovation invites its distribution and retail partners to contact it at with any concerns or questions and encourages them to refrain from corresponding with Lelo or its counsel regarding patent infringement allegations relating to the We-Vibe ® 3 product. Standard Innovation stands behind its innovative We-Vibe ® products and our dedicated and loyal partners.

Judge Thomas Pender, of the ITC, issued his initial determination in the investigation under "Section 337," which found that certain Lelo products, including the Tiani, Tiani 2 and Mahana, infringe more than 60 claims of Standard Innovation's U.S. Patent No. 7,931,605. The ITC is currently scheduled to deliver its final determination on June 7, 2013. Standard Innovation is confident that the ITC will uphold its initial determination that the Company's patent is valid and infringed by Lelo.

About We-Vibe ® and Standard Innovation ®

Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, safe, eco-friendly intimate products. Its original and signature couples product, the We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded its product family to include a solo-line of products including Thrill by We-Vibe™, Tango by We-Vibe™ and Touch by We-Vibe™. The full line of Standard Innovation's We-Vibe ® branded products is currently available at thousands of retail locations in over 50 countries around the world.

For more information please contact: Denny Alexander, Communications Manager dalexander@standardinnovation.comCall +01 (613) 828-6678 x237Visit /

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