The NCAA® Men's Final Four®: The Largest Digital Ticketing Event In History Powered By Veritix®
CLEVELAND, April 11, 2013 /PRNewswire/ -- Veritix® today announced that the 2013 NCAA Men's Final Four was the largest digital ticketing event in history. The Final Four in Atlanta had more than 60,000 people enter the semi-final and championship games through Flash Seats®, the patented Veritix digital ticketing system.
Flash Seats has been used for the past five years for student ticketing, but this year, the NCAA expanded digital entry to all tickets available to the general public. All tickets distributed through the NCAA's Final Four random selection process were Flash Seats digital tickets. All tickets distributed to coaches with the National Association of Basketball Coaches were also Flash Seats. Through this process, over 30,000 fans for the semi-final and championship received their tickets digitally and swiped their electronic IDs at the gate to enter the venue without ever needing to get, print, or present a paper ticket.
In addition, all tickets purchased on the official NCAA Ticket Exchange were distributed as Flash Seats. The NCAA Ticket Exchange allows fans to post their tickets for sale. The use of Flash Seats digital tickets assured that the buyers received authentic, original tickets instantly and conveniently.
"We are thrilled with the success of Flash Seats for this year's Final Four, and we're very happy that we made the decision to open it up as an option for NCAA basketball fans," said Josh Logan, Director of Ticketing & Marketing at the NCAA. "It offered the flexibility and convenience that fans needed and a totally safe and secure ticket transaction, ensuring all fans who purchased Flash Seats tickets received guaranteed, legitimate tickets. We were so impressed with how perfectly the system performed."With approximately half of the fans in the Georgia Dome using Flash Seats, the benefits of the system were clear at the gates. Flash Seats offered fast entry for fans, and fans that used Flash Seats showed up for the games at a higher rate than those who had paper tickets. The system delivered a stellar experience for fans throughout the Final Four.
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