BEVERLY HILLS, Calif.
April 11, 2013
/PRNewswire/ -- Starz launched today "Da Vinci's Demons: Citizens of
" ("Citizens of
"), a second screen application for iPad users designed to be enjoyed throughout the upcoming premiere season of the new STARZ Original series, "Da Vinci's Demons." "Citizens of
" is a "Da Vinci's Demons" show companion, offering a unique, complementary viewing experience that enriches the premium and commercial-free original series. "Citizens of
" is available as a free download exclusively in the App Store.
In a world where thought and faith are controlled,
Leonardo Da Vinci
will fight to set knowledge free. Viewers can join Da Vinci in his quest as the "Citizens of
" app dynamically unlocks fantastic interactive content in real-time or they can choose to sit back and enjoy the episode, while exploring unlocked content through the eyes of a citizen of
after the show. Based on the character you select – an artist, banker, etc.- the experience and access to exclusive artifacts within
"Da Vinci's Demons" premieres exclusively on STARZ on
Friday, April 12
10:00 PM ET
/PT following the "Spartacus: War of the Damned" series finale. Future episodes will debut Fridays on STARZ at
9:00 PM ET
" was created by Starz in partnership with And Company. (
"With the 'Da Vinci's Demons' app, we explored the second screen opportunity in a fresh way and one that is specific to our brand proposition about creating immersive worlds," said
, Senior Vice President of Digital Marketing for Starz. "As a commercial-free premium programming provider, we are focused on having the app extend the show's experience and enhance the story, not disrupt it."
"Second screen apps have historically amplified engagement around a show through social media or community activities. Starz wanted to step outside that mold to create something that builds upon the show and has a longer shelf life than a solely synchronous experience," said
, Executive Director of Digital Marketing for Starz. "By taking that approach, and incorporating ground-breaking audio syncing technology from mufin, 'Citizens of
' delivers a truly premium, non-disruptive experience."
How it Works
" incorporates state of the art audio fingerprinting technology into the application. Interactive content on iPad is thus triggered through audio syncing with the dialogue of the series and thus preserves and enriches the content of the original series without spoiling or disrupting the chronology of the show. "Citizens of
" is unique in that its users are empowered to choose their own personalized second screen path, without being forced into a synchronous experience or necessarily having their premium viewing disrupted.
While most of the interactive content is triggered by the progression of each episode of "Da Vinci's Demons," users have the ability to catch up and access the interactive content for a particular episode at any time by download after premiere using the Manual Sync option.