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Starz Invites Viewers To Delve Deeper Into The Genius Of The Starz Original Series "Da Vinci's Demons" With "Citizens Of Florence" Companion App

BEVERLY HILLS, Calif., April 11, 2013 /PRNewswire/ -- Starz launched today "Da Vinci's Demons: Citizens of Florence" ("Citizens of Florence"), a second screen application for iPad users designed to be enjoyed throughout the upcoming premiere season of the new STARZ Original series, "Da Vinci's Demons."  "Citizens of Florence" is a "Da Vinci's Demons" show companion, offering a unique, complementary viewing experience that enriches the premium and commercial-free original series.  "Citizens of Florence" is available as a free download exclusively in the App Store.

(Logo: http://photos.prnewswire.com/prnh/20080522/LATH063LOGO-b)

In a world where thought and faith are controlled, Leonardo Da Vinci will fight to set knowledge free. Viewers can join Da Vinci in his quest as the "Citizens of Florence" app dynamically unlocks fantastic interactive content in real-time or they can choose to sit back and enjoy the episode, while exploring unlocked content through the eyes of a citizen of Florence after the show. Based on the character you select – an artist, banker, etc.- the experience and access to exclusive artifacts within Florence will vary.

"Da Vinci's Demons" premieres exclusively on STARZ on Friday, April 12 th at 10:00 PM ET/PT following the "Spartacus: War of the Damned" series finale. Future episodes will debut Fridays on STARZ at 9:00 PM ET/PT.

"Citizens of Florence" was created by Starz in partnership with And Company. ( www.andcompany.com).

"With the 'Da Vinci's Demons' app, we explored the second screen opportunity in a fresh way and one that is specific to our brand proposition about creating immersive worlds," said Kelly Bumann, Senior Vice President of Digital Marketing for Starz. "As a commercial-free premium programming provider, we are focused on having the app extend the show's experience and enhance the story, not disrupt it."  

"Second screen apps have historically amplified engagement around a show through social media or community activities. Starz wanted to step outside that mold to create something that builds upon the show and has a longer shelf life than a solely synchronous experience," said Erin Dwyer, Executive Director of Digital Marketing for Starz. "By taking that approach, and incorporating ground-breaking audio syncing technology from mufin, 'Citizens of Florence' delivers a truly premium, non-disruptive experience."

How it Works

"Citizens of Florence" incorporates state of the art audio fingerprinting technology into the application.  Interactive content on iPad is thus triggered through audio syncing with the dialogue of the series and thus preserves and enriches the content of the original series without spoiling or disrupting the chronology of the show.  "Citizens of Florence" is unique in that its users are empowered to choose their own personalized second screen path, without being forced into a synchronous experience or necessarily having their premium viewing disrupted.

While most of the interactive content is triggered by the progression of each episode of "Da Vinci's Demons," users have the ability to catch up and access the interactive content for a particular episode at any time by download after premiere using the Manual Sync option.

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