This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Frederick's Of Hollywood Celebrates Anniversary Of Introducing Black Lingerie To America

HOLLYWOOD, Calif., April 11, 2013 /PRNewswire/ -- When Frederick Mellinger founded Frederick's of Hollywood in 1946, he wasn't afraid to take risks. He established a reputation for pushing fashion boundaries when he introduced black lingerie to the United States. It would become one of the intimate apparel industry's most coveted, must-have staples. To honor the heritage of fashion's favorite unmentionable, Frederick's is celebrating 67 years of black lingerie.

In commemoration of the anniversary, the lingerie purveyor is hosting a specially curated online shop, The Black Lingerie Legacy Collection. The selection is a testament to the vision and creativity that established the Frederick's name as a preeminent brand in intimate apparel. The Black Lingerie Legacy Collection features some of Frederick's most popular styles. The look and feel is luxurious. The fit is perfection. The designs are ultra-sexy. The online shop will be live on April 11 th through April 14 th with 20 percent off all items in the collection.

To illustrate the evolution of black lingerie from a naughty taboo to a staple in every stylish woman's wardrobe, Frederick's has engaged four West Coast fashion bloggers to participate in the "Black Lingerie Blogger Challenge."  Each blogger was given items from the Legacy Collection and challenged to style them as outerwear. Their final outfits will be revealed on April 11 at www.fredericks.com. Frederick's is also releasing a must-see video which pays homage to 67 years of seductive black lingerie. The video can be seen at www.fredericks.com.

"We are very proud of our heritage," said Frederick's of Hollywood Chief Marketing Officer, Tracy McCourt. "It's exciting to be able to claim such a groundbreaking moment in fashion history."

ABOUT FREDERICK'S OF HOLLYWOOD Since 1946, Frederick's of Hollywood (OTCQB: FOHL) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 112 specialty retail stores and an online shop at www.fredericks.com. Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick’s of Hollywood

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,422.75 +35.54 0.20%
S&P 500 2,026.68 -2.87 -0.14%
NASDAQ 4,686.5640 +5.0670 0.11%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs