April 11, 2013
, the leading
safe and fun social media platform for kids
under 13, appoints
as Director, Acting President and COO. This announcement follows DeRose's appointment to the Everloop advisory board in
DeRose's distinguished track record in senior executive positions, including President and CEO of Global VR, President of video game maker Acclaim Entertainment, President and CEO of PDI/Dreamworks, President of Mattel
, and President of Hanes Division of Sara Lee Corporation, lends itself to Everloop.com's efforts to strengthen its executive team as it moves forward in 2013 as an integral resource for both consumers and businesses.
is a proven leader with the ability to transform companies with both top line growth and bottom line performance," says
, CEO and Co-Founder of Everloop.com. "In 90 days of leadership and board participation, he has already made great strides, overseeing performance and bringing new expert talent to our advisory board."
Among his first efforts as Director, Acting President and COO, DeRose has appointed
, CEO of Pure Oxygen, as Executive SEO and Mobile Advisor, and
, an Angel Investor and Board Member of C2FO.com, as Executive SEM Advisor. In their respective positions, both Klais and Chino will support Everloop.com's efforts to increase visibility on the web.
is Founder and CEO of Pure Oxygen, a mobile consultancy and technology lab. As an award-winning digital entrepreneur, Brian brings a wealth of search, mobile and online marketing expertise to the Everloop team. His proven track record as a co-founder of Covario, coupled with his hands-on experience optimizing desktop and mobile platforms will help Everloop continue to engage with kids in an effective and responsible way.
"It's not just the number of connected devices in homes that continues to increase - it's that they are increasingly used for social connectivity, especially among Millennials," explains Klais. "Brands like Everloop have unique opportunities to define the future of mobile-social media for that generation. As a mobile marketing practitioner, and as a father to pre-Facebook aged daughters myself, I look forward to joining the Everloop team and advancing the mission."