This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Quaker And Saatchi X Win Exclusive Effie Honor

CHICAGO, April 11, 2013 /PRNewswire/ -- For the third year in a row, Saatchi & Saatchi X received more awards than any other agency at the Shopper Marketing Effie Awards held Tuesday night in Chicago, picking up their tenth Effie Award since 2011. The Shopper Marketing Effie Awards are presented to the most effective integrated retail campaigns which solve shopper marketing challenges and lead to a retail purchase. The Shopper Marketing Effie Awards is held in partnership with the Path to Purchase Institute.

Quaker's "Power their Potential" campaign with Saatchi X earned the team an exclusive award given in the Multi-Brand Solutions category.  Recognizing that children learn best when they are well nourished, the campaign gave Moms simple and easy ways to begin their family's day with a powerful start as well as a nutritious, quick mid-morning refuel.

"This well-executed campaign by the Quaker and Saatchi X team produced outstanding business results across 38 different retail formats, a fantastic accomplishment," said Justin Lambeth, Chief Marketing Officer for Quaker.  "This has truly been a collaborative effort with our retail partners. We have worked with Saatchi X for many years and we are excited about our partnership and the innovative work we are doing together." 

"Saatchi X proudly works with Quaker on creative and innovative campaigns which encompass every aspect of Shopper Marketing," said Dina Howell, Worldwide Chief Executive Officer Saatchi & Saatchi X.  "Our business is about delivering measureable results for our clients; results that are sustainable and help build their businesses.  Partnering with the world's leading brands allows us to produce fantastic work.  Saatchi X continues to be the innovation leader in the fastest growing segment of Marketing today, a position we have proudly held since our founding in 1997."

About The Quaker Oats Company: The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About Saatchi & Saatchi X:Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and retailers around the world. As the most-awarded global shopper marketing agency, including ten Effie Awards, Saatchi & Saatchi X continues to transform how brands connect, communicate and collaborate with shoppers. The architect of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X has 12 offices in 9 countries and is part of Saatchi & Saatchi, the Lovemarks Company and a member of the Publicis Groupe, the world's third-largest communications company. Visit www.saatchix.com for more information.

SOURCE Saatchi & Saatchi X

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,041.54 -190.48 -1.04%
S&P 500 2,104.20 -21.86 -1.03%
NASDAQ 5,032.7510 -56.6110 -1.11%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs