Quaker And Saatchi X Win Exclusive Effie Honor
CHICAGO, April 11, 2013 /PRNewswire/ -- For the third year in a row, Saatchi & Saatchi X received more awards than any other agency at the Shopper Marketing Effie Awards held Tuesday night in Chicago, picking up their tenth Effie Award since 2011. The Shopper Marketing Effie Awards are presented to the most effective integrated retail campaigns which solve shopper marketing challenges and lead to a retail purchase. The Shopper Marketing Effie Awards is held in partnership with the Path to Purchase Institute.
Quaker's "Power their Potential" campaign with Saatchi X earned the team an exclusive award given in the Multi-Brand Solutions category. Recognizing that children learn best when they are well nourished, the campaign gave Moms simple and easy ways to begin their family's day with a powerful start as well as a nutritious, quick mid-morning refuel.
"This well-executed campaign by the Quaker and Saatchi X team produced outstanding business results across 38 different retail formats, a fantastic accomplishment," said Justin Lambeth, Chief Marketing Officer for Quaker. "This has truly been a collaborative effort with our retail partners. We have worked with Saatchi X for many years and we are excited about our partnership and the innovative work we are doing together."
"Saatchi X proudly works with Quaker on creative and innovative campaigns which encompass every aspect of Shopper Marketing," said Dina Howell, Worldwide Chief Executive Officer Saatchi & Saatchi X. "Our business is about delivering measureable results for our clients; results that are sustainable and help build their businesses. Partnering with the world's leading brands allows us to produce fantastic work. Saatchi X continues to be the innovation leader in the fastest growing segment of Marketing today, a position we have proudly held since our founding in 1997."About The Quaker Oats Company: The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker. About Saatchi & Saatchi X:Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and retailers around the world. As the most-awarded global shopper marketing agency, including ten Effie Awards, Saatchi & Saatchi X continues to transform how brands connect, communicate and collaborate with shoppers. The architect of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X has 12 offices in 9 countries and is part of Saatchi & Saatchi, the Lovemarks Company and a member of the Publicis Groupe, the world's third-largest communications company. Visit www.saatchix.com for more information. SOURCE Saatchi & Saatchi X
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