About You Only Launch Once: Available April 2013, You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas is an e-book that explores how to create the best conditions for market acceptance of a new product, company, IPO, organization or category. Authored by public relations and marketing pros Jessica Switzer and Tim Gnatek of San Francisco's Blue Practice, "You Only Launch Once" provides insight and exclusive content from industry leaders and innovators. The e-book is available for download on iTunes and Blurb for $1.99. For more information, please visit http://www.youonlylaunchonce.com/.
SOURCE You Only Launch Once