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April 11, 2013 /PRNewswire/ -- In a world of a million ideas and start-ups, with some 30,000 new consumer products launching every year, how do startup entrepreneurs "know what they don't know" and launch right?
You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas answers marketers and business owners' most important questions regarding launching a company or product successfully. In
You Only Launch Once, authors and veteran marketers
Jessica Switzer and
Tim Gnatek provide essential insights from over 20 years of experience, including company and mobile app launches, IPOs, and new product releases. The book is freely available online at
www.youonlylaunchonce.com, and in an optimized iPad version with exclusive multimedia content on
You Only Launch Once also offers exclusive video interviews from industry leaders like
Martin Eberhard (co-founder of Tesla Motors),
Yves Behar (brand designer behind successful products like the Jawbone Jambox, the XO laptop, and OUYA gaming console) and candid advice from other well-known industry leaders.
You Only Launch Once explores the multi-faceted process that is involved when launching a company or idea, and topics like:
Naming your company
Knowing who your audience is
Finding your story
Knowing who the dirty dozen are in your industry
When to launch
Why PR matters
Hiring outside PR
Finding the perfect spokesman
These and other critical themes are highlighted to ensure that entrepreneurs have an easy and comprehensible framework of how to build their brand.
"It's what you don't know that can kill your launch," says Blue Practice co-founder,
Jessica Switzer, "so we figured we needed to share the experiences we've lived through.""Launches are like any life-changing event," says
Tim Gnatek. "There's a bad way and a better way, and we want to see people do it right."
The book for the first time brings decades of strategic communications from authors
Jessica Switzer, the former VP of Marketing for Tesla Motors, and
Tim Gnatek, a former
New York Times technology writer. Their shared launch experiences include consumer software and devices, electric vehicles, the first ever consumer eBook and smartphone, big brands like Sony, LEGO, Tesla Motors and startups who've recently filed IPOs like SolarCity and Silver Spring Networks.
For more information about
You Only Launch Once, please visit