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Essential Launch Marketing Tactics Described In "You Only Launch Once"

SAN FRANCISCO, April 11, 2013 /PRNewswire/ -- In a world of a million ideas and start-ups, with some 30,000 new consumer products launching every year, how do startup entrepreneurs "know what they don't know" and launch right?

You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas answers marketers and business owners' most important questions regarding launching a company or product successfully. In You Only Launch Once, authors and veteran marketers Jessica Switzer and Tim Gnatek provide essential insights from over 20 years of experience, including company and mobile app launches, IPOs, and new product releases.  The book is freely available online at, and in an optimized iPad version with exclusive multimedia content on iTunes for $1.99.

You Only Launch Once also offers exclusive video interviews from industry leaders like Martin Eberhard (co-founder of Tesla Motors), Yves Behar (brand designer behind successful products like the Jawbone Jambox, the XO laptop, and OUYA gaming console) and candid advice from other well-known industry leaders.

You Only Launch Once explores the multi-faceted process that is involved when launching a company or idea, and topics like:

  • Naming your company
  • Knowing who your audience is
  • Messaging
  • Finding your story
  • Knowing who the dirty dozen are in your industry
  • IPOs
  • When to launch
  • Why PR matters
  • Hiring outside PR
  • Finding the perfect spokesman
  • Crisis management

These and other critical themes are highlighted to ensure that entrepreneurs have an easy and comprehensible framework of how to build their brand.

"It's what you don't know that can kill your launch," says Blue Practice co-founder, Jessica Switzer, "so we figured we needed to share the experiences we've lived through.""Launches are like any life-changing event," says Tim Gnatek. "There's a bad way and a better way, and we want to see people do it right."

The book for the first time brings decades of strategic communications from authors Jessica Switzer, the former VP of Marketing for Tesla Motors, and Tim Gnatek, a former New York Times technology writer. Their shared launch experiences include consumer software and devices, electric vehicles, the first ever consumer eBook and smartphone, big brands like Sony, LEGO, Tesla Motors and startups who've recently filed IPOs like SolarCity and Silver Spring Networks.

For more information about You Only Launch Once, please visit

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