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Netflix And Hasbro Announce Expanded Multi-Year Kids Programming Agreement

BEVERLY HILLS, Calif. and PAWTUCKET, R.I., April 11, 2013 /PRNewswire/ -- Netflix, Inc. (Nasdaq: NFLX) and Hasbro, Inc. (NASDAQ: HAS) today announced an expanded agreement making two of the hottest new Hasbro Studios shows, Littlest Pet Shop and Kaijudo: Rise of the Duel Masters, available to Netflix members in the U.S.  Kaijudo is available now and Littlest Pet Shop will be available summer 2013.

(Photo: http://photos.prnewswire.com/prnh/20130411/SF92836)

(Logo: http://photos.prnewswire.com/prnh/20101014/SF81638LOGO)

Through this agreement, Netflix becomes the exclusive over the top streaming subscription destination in the US for five of Hasbro Studios most popular shows – My Little Pony Friendship is Magic, Transformers Prime, Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters, and Littlest Pet Shop.  New seasons of each of the shows will be available for members to watch instantly one month after their finale airs on The Hub Network.

Popular Hasbro titles are now available to Canadian members for the first time, including My Little Pony Friendship is Magic, Transformers Prime, Pound Puppies and The Adventures of Chuck & Friends.  Additional shows will become available in Canada throughout 2013 including Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters and Littlest Pet Shop.

"The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America," said Ted Sarandos, Chief Content Officer, Netflix. "In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust."

"Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience," said Hasbro Studios President Stephen Davis.  "We are making Hasbro Studios award-winning content, engaging storytelling and beloved characters available for viewers to enjoy anytime, anywhere and on all platforms."

In 2012, Netflix members streamed more than 2 billion hours of kids content.  Always commercial free, the content in the kids section of Netflix was curated in conjunction with ratings and reviews from Common Sense Media, a leading non-profit organization that provides independent, trustworthy ratings, reviews and information to help parents make great media choices.  In addition to character-based selections, the service displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power. The unique Netflix technology provides each member with a personalized experience based on preferences and favorites.

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