STATESVILLE, N.C., April 11, 2013 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced today that the company has acquired a 40 percent interest in The Kudzu Agency. The Kudzu Agency is a branding and modeling agency developed specifically with the intention of closely controlling the ongoing brand building efforts for BeBevCo's 'on fire' brand KOMA Unwind relaxation drink.
BeBevCo management determined it was in the best interest of the brand to have this service in-house as the workhorse of the brand building efforts on a global scale. Over the last 24 months the company has determined that the single biggest tool for expanding the brand is face-to-face presentations at sampling environments, developing social media platforms and educating consumers as more and more retailers are joining the relaxation revolution. The Kudzu Agency's work will afford the opportunity to get in front of more faces in more places much quicker.
Ms. Lauren Bumgarner has been hired to be managing director of The Kudzu Agency. The Kudzu Agency is also open for business for any products or brands that may be of promotional help for the brand. The scope of the company is promotional, branding, product placement, sampling as well as a whole range of projects.
BeBevCo's CEO, Brian Weber said, "This is just another big step in the progress of our business and our intentions to continue our growth and build our brands. We now have a team completely integrated from a brand building perspective including logistics, printing, point of sale and everything it takes to build the brands. This gives us a unique ability to move quickly on new events, new projects and make adjustments on the fly."Weber continued, "Over the next 24 months the Kudzu Agency will have set up and placed promotional persons at events more than likely exceeding 50 thousand hours."